My Reading List

Lots of people have asked me for my reading list, so I’ve compiled this as a reference point for all the people, books and resources that I’ve found useful over the years. Updated — Dec 2021.

Photo by Alfons Morales on Unsplash

General Business

People

https://twitter.com/shreyas

https://twitter.com/Julian

https://twitter.com/david_perell

Books

Thinking, Fast and Slow

The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Decisive: How to Make Better Decisions

Persuasion: The art of influencing people

The Art of Thinking Clearly: Better Thinking, Better Decisions

The Little Book That Builds Wealth: The Knockout Formula for Finding Great Investments (Little…

Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

Design & User Experience

People

https://twitter.com/berkun

https://twitter.com/davidjbland

https://twitter.com/ttorres

https://twitter.com/jmspool

https://twitter.com/jboogie

https://twitter.com/jeffpatton

Books

Lean UX, 2e: Designing Great Products with Agile Teams

Lean vs. Agile vs. Design Thinking: What You Really Need to Know to Build High-Performing Digital…

Sense and Respond: How Successful Organizations Listen to Customers and Create New Products…

Don't Make Me Think: A Common Sense Approach to Web Usability (Pearson Professional Education)

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Voices…

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services…

This is Service Design Thinking. Basics - Tools - Cases

This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful…

The Design of Everyday Things, revised and expanded edition (The MIT Press)

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer series)

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer…

User Story Mapping: Discover the Whole Story, Build the Right Product

UX Strategy: How to Devise Innovative Digital Products that People Want

Invisible Leader: Facilitation secrets for catalyzing change, cultivating, innovation, and…

Outcomes Over Output: Why customer behavior is the key metric for business success

What CEOs Need To Know About Design: A business leader's guide to working with designers

OKRs At The Center: How to use goals to drive ongoing change and create the organization you want

Unlearn: Let Go of Past Success to Achieve Extraordinary Results

The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the…

Blogs

BT’s Design Team

Jeff Patton Blog

Lean Startup & Growth

People

https://twitter.com/jposhaughnessy

https://twitter.com/lennysan

https://twitter.com/hnshah

https://twitter.com/ericries

Books

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

Traction: How Any Startup Can Achieve Explosive Customer Growth

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Hooked: How to Build Habit-Forming Products

Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days

Blogs

[nothing here yet]

Agile & Product

People

https://twitter.com/KentBeck

https://twitter.com/johncutlefish

https://twitter.com/gibsonbiddle

https://twitter.com/allenholub

Books

Sooner Safer Happier: Patterns and Antipatterns for Organizational Agility: Antipatterns and…

Project to Product: How Value Stream Networks Will Transform IT and Business: How to Survive and…

Human Powered: Supercharge your digital product teams with emotional intelligence: Amazon.co.uk: Moss, Trenton: 9781781336069: Books

Blogs

[nothing here yet]

Strategy

People

https://twitter.com/swardley

https://twitter.com/HiredThought

https://twitter.com/tommorton

Books

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the…

Competitive Advantage: Creating and Sustaining Superior Performance

Blogs

wardleymaps

Hired Thought

Transformation

People

https://twitter.com/tendayiviki

Books

Pirates In The Navy: How Innovators Lead Transformation

Digital Transformation at Scale: Why the Strategy Is Delivery (Perspectives)

The Cloud Adoption Playbook: Proven Strategies for Transforming Your Organization with the Cloud

Innovators Method: Bringing the Lean Start-up into Your Organization

Building the Agile Business through Digital Transformation

Blogs

Jonathan Smart - Medium